She believes that city branding is not just about city logos and slogans, but all the works that improve the competitiveness of a city and the value of citizen’s lives, and that the ultimate goal of city branding is to create a sustainable and livable city. Nakyoung Kim is a city branding specialist and the Chief of the Brand Planning Team of Goyang city, Korea. Nakyoung Kim Team Leader, City Branding Team Goyang City Government Clare manages the small team at City Nation Place alongside providing event consultancy and management for a number of clients in the publishing and trade association sector, including running the World Media Awards for the World Media Group and event consultancy for the UK Association for Online Publishers. Clare launched the first City Nation Place Global conference in London in 2015: has been steadily building followers and in 2017, she launched the first City Nation Place Americas conference, in 2018 City Nation Place Asia Pacific took place in Singapore, and 2019 has seen the first City Nation Place UK, specifically for towns, cities and regions across the UK, and the launch of the first City Nation Place LatAm & Caribbean event. As Global Conference Director for The International Herald Tribune, now the New York Times, Clare also saw growth in advertising and storytelling around tourism and investment promotion strategy. Having listened to Simon address audiences in Accra, Delhi, Dubai, London and Singapore on how policy, governance, and symbolic actions need to combine with branding and marketing to create a competitive identity and drive economic growth, she continued to follow the growth in this sector. Clare Dewhirst Founder and Director City Nation PlaceĬlare’s interest in the complex area of place branding was sparked whilst working on a series of Nation Branding Masterclass events, led by Simon Anholt, one of the first thought-leaders to speak about and promote the concept of place branding.
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